Home marketing experts raised the concept of throwing hot cross-border planning - home, brand, store

by jekky
in News / Business News (submitted 2010-11-11)

Yangtze River Delta and even the nation as a Home Forum highest industry specifications, this home brand summit described as "impressive" to attract a lot of famous experts and scholars come to participate. Known as "China Top Ten Man of planning" of the Hai Kaina Marketing Shen Guoliang, general manager of planning the first to throw in the dialogue, "cross-border planning" concept.
He said: "do the Chinese local brands, we propose a theory: cross-border planning. In fact, the only cross-border planning to have across the growth." It is understood that cross-border planning in the 50's had already produced abroad, but not so long in China. We home industry store for example, the operation is not just a store Meikailong, actually incorporates real estate development. Shen always thought it such a mode of operation is to store the property and the right combination, which is cross-border trade.
This, the U.S. Chamber Chairman Xu Zhenyu home is around the "industry breakthrough" in the response. He said the industry is a good proposition fusion, and joint procurement of all the words, profit margins will be very big, so he thought a very good market prospects in this field.
On the "industry win-win" this issue, Xu Dong, said the market two years after the baptism, we live fairly well, this is a good thing. However, he 08,09 years Home improvement Market that is bad, in 2010 what will happen? He estimated or not.
Sun from Suzhou, Jiangsu Zhang Ping, president of decoration that is more integrated enterprise development, enterprises need to go with the portable, times. Policy-oriented as enterprises must understand the need to integrate to the enterprise market, also requires the introduction of new products, technologies, which in the present industrial system integration. There are corporate culture, the first is the market-oriented integration point; second point is to provide total solutions. The third point is the sharing of the value chain.
For more well-known entrepreneurs, industry experts and marketing point of view then, Chi Bang Cupboard Xu Jin, director of marketing in China is determined not to talk about his differences of opinion. He believes that home Building Materials Development of the industry is not the best integration, but only together.
He said: "I do not agree with more is the concept of integration. I think the best is not integration, it is better cooperation, better cooperation, co-existence of common interests, common interests to create, I think more often together. " For me music cabinet cabinet Wang is very difficult to think of an industry he believes the Chinese market and other different: impulsiveness.
"Cabinet industry, the biggest difficulty is not the biggest bottleneck Sell , Not marketing, he thought the industry was highly customized. "Xu said:" Just now we talked about real estate, real estate just like some people say drunk, I feel not drunk, but crazy. I think the real estate industry should return to rational, so is the blessing of our home improvement industry, this should be a reasonable time, should have a return. "Currently in this industry start-up stage has been passed to the planning stage now, and in brand concentration not high, but there is brand expansion, still in the competition of chaos, that is, the gap between the brand and the brand is not obvious, or difficult to distinguish who is the third, who is the fourth, who was fifth. this industry is ambiguous, chaotic competition. He believes that the next three years into the cabinet will locate leaf stage. What is the positioning stage? positioning stage is the position, who is clearly very clear who is the second, who is the third .
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